Online Business Training Course + E-Book

Lash Artistry & Aesthetics is built on the belief that credible education creates real results. Founded by master educator Rosa Santos, our training is rooted in mastery, repetition, and real-world execution, not shortcuts or trends. With over 13 years of teaching experience and students trained across 45 countries, our education is trusted by artists at every stage, from beginners to advanced professionals. When you train with us, you’re investing in confidence, credibility, and a globally recognized standard of excellence.

Every training and product is designed to support professional growth. Our education is structured, results-driven, and created to serve visual, auditory, and hands-on learners. Whether you’re purchasing online training, in-person education, or professional tools, you can expect clear instruction, practical application, and a focus on long-term success. Our goal is not quick wins, but strong foundations and skills that last.

Financing option is available when you choose “full price” option, via Shoppay or Afterpay at checkout.

If you choose the "deposit" option the remaining balance is due on the first day of training. We accept debit and credit cards for remaining balance.

All payments are non-refundable, only transferable up to 1 time with 14 day notice via email: info@lashartistryandaesthetics.com

MODULE 1: Establishing an Entity

• Sole Proprietorship
• Rosa – LLC setup (Part 1 & 2)
• Disadvantages of LLC
• Jose – S-Corp vs. C-Corp
• Choosing Entity Structure

MODULE 2: Accounts & Systems

• Establishing a Business Bank Account
• Building Business Credit
• Funding, Loans, and Grants
• Systems: Acuity, Stripe, Squarespace

MODULE 3: Protecting Yourself as a Beauty Professional

• Insurance, Liability, Renters, and Waivers
• Policies & Procedures
• Non-Compete and Non-Disclosure Agreements
• Business Licenses, County Receipts, and Certifications

MODULE 4: Money

• The Cost of Doing Business
• Tracking & Managing Expenses
• Scaling Your Business

MODULE 5: Taxes

• Preparing for Tax Season
• Keeping Track of Receipts
• Acceptable Tax Write-Offs
• Making Big Purchases to Offset Taxes

MODULE 6: Marketing

• Branding Your Business Identity
• Social Media Platforms That Grow Your Business
• Importance of a Professional Website
• SEO & Email Marketing

MODULE 7: Online Presence & Audience Engagement

• Social Media Marketing Tips
• 5 Things to Say When Messaging Potential Clients
• How to Speak to Potential Clients on Social Media
• How to Follow Up Professionally

Q&A; Panel & Bonus Topics

• Filing Taxes When You Don’t Make Much Your First Year
• Home-Based Business Write-Offs
• Customer Service Essentials
• What’s Tax Deductible
• Paying Yourself as an Entrepreneur
,li>Outro & Thank You

Why Artists Love This Course

• Step-by-step business setup designed for beauty entrepreneurs
• Real-world examples from Rosa & Jose’s personal experience
• Covers legal, financial, and marketing foundations
• Lifetime access and self-paced lessons
• The roadmap to go from artist to CEO

By purchasing this course, you acknowledge that it includes immediate digital access to educational materials. Due to the digital nature of this program:

All sales are final —no refunds, exchanges, or chargebacks will be permitted.

Chargebacks will result in immediate termination of access and legal pursuit for recovery of funds and damages. These terms are strictly enforced to protect the Lash Artistry & Aesthetics brand and its intellectual property.